À PROPOS DE NOUS

PNCLD defines a type of people:
“People Not Conforming, Living Differently.”

Founded in 1961 and passed down through generations, the brand has made evolution its very essence.
Now led by creative directors Barbara Orefice and Antonio Nicastro, PNCLD is a brand in constant transformation — where personality and vision merge at every stage of the creative process, from concept to final expression.

Their communication reflects a strong, eclectic, and ever-changing identity: man and woman are reinterpreted through a new lens, where femininity and masculinity intertwine — the woman can embrace strength, the man can reveal sensitivity.
Each collection becomes an artistic language, rich in personal and subliminal messages, blending tradition and audacity, between glamour, classical culture, punk, and rock — shaping a distinctive aesthetic that reinvents fashion season after season, celebrating freedom of expression in all its forms and preserving an eclectic, timeless vision.